Nike

FM Broadcast

VFX

Commercials

FM Broadcast

Nike

Agency / Label

–

Production Company

Shift Productions

DIRECTOR

Tayler Prince-Fraser

Producer

Alex Ayodele-Otele

TK STUDIOS TEAM

VFX Supervisor: Johan Barrios
VFX Producer: David Montoya
Compositor: Salvatore Lo Cascio
Compositor: Lawrence Chandam

Project Description

A Nike shoebox was integrated as a holographic 3D projection within the scene, with compositing used to anchor the element into the surrounding environment.

External Credits

Director: Tayler Prince-Fraser
Producer: Alex Ayodele-Otele
Producer: Nancy Yalley
Production Company: Shift Productions
Production Coordinator: Teoman Namli Han
Brand Narrative Director: E-Mont
Brand Narrative Manager: OJ
Studio Manager: Ally Will

DOP: Krystian Winszewski
B Cam Operator: Sonni Wibaut, Alexandra Brennan
1st AC: Jon Wetherall
DIT: Kofi Muhammed Bah, Darren Blackwood

Gaffer: Massimo Filippi
Assistant: Brendan McBennett, Alessandro Bonini, Maxence Ewers

Art Director: Brian Bantog, George Vicary
Art Assistant: Ally Andrews
Set Decorator: Sarah Cotterall

Stylist: Shereen Assopiah
Styling Assistant: Latisha Mensah

Sound: Matt Price
Editor: Leon Carlton
Assistant Editor: Daniel Aihiee
Music & Sound Design: Beyond Real Creative, Tristan Williams
Grade: Nigel Tadyanehondo

VFX: TK Studios
VFX Supervisor: Johan Barrios
VFX Producer: David Montoya
Compositor: Salvatore Lo Cascio
Compositor: Lawrence Chandam

PA: Nazy Shahani, Jesse Prince Fraser, Joseph Okon

Cast: Kamaliah Oladapo